<h1>Prerequisites</h1><ul class="accent-bullets"><li>AppsFlyer Account:<ul class="accent-bullets"><li>Your company must own and manage its own AppsFlyer account.</li><li>You must have access to the AppsFlyer dashboard to retrieve API keys and tokens.</li></ul></li><li>Wunder Mobility–AppsFlyer Integration Enabled:<ul class="accent-bullets"><li>Technical configuration (SDK implementation, environment variables) is performed by the Wunder Mobility team.</li></ul></li><li>Mobile App Configuration:<ul class="accent-bullets"><li>Your white-label app requires a specific build update to support AppsFlyer SDK and deep linking capabilities.</li></ul></li></ul><hr><h1>How It Works</h1>AppsFlyer serves as your attribution and marketing analytics platform. It connects your marketing campaigns (social media, ads, email) to actual user behavior within your Wunder Mobility-powered mobility app.<h2>Attribution and User Acquisition</h2>The integration tracks how users find your app. When a user interacts with an ad or a link and subsequently installs your app, AppsFlyer attributes that install to the specific campaign. This allows you to:<ul class="accent-bullets"><li>Identify which marketing channels drive the most high-value users.</li><li>Calculate the Customer Lifetime Value (LTV) of users from different sources.</li><li>Detect and prevent advertising fraud.</li></ul><h2>Deep Linking (OneLink)</h2>The integration supports OneLink, AppsFlyer’s deep linking solution. OneLink allows you to create a single link that works across iOS, Android, and the web.<ul class="accent-bullets"><li>Seamless Journeys: If a user has the app, the link opens a specific screen (e.g., a promotion). If they don't, it redirects them to the app store.</li><li>Contextual Onboarding: Pass data through the install process to personalize the user's first experience.</li></ul><h2>Event Tracking</h2>Wunder Mobility sends critical user lifecycle events to AppsFlyer via the SDK and Server-to-Server (S2S) connections. This data enables you to build cohorts and analyze retention based on actual usage, not just installs.<hr><h1>Supported Data and Events</h1>The following events are automatically tracked and sent to AppsFlyer once the integration is active.<h3>Mobile SDK Events</h3>These events track user interaction within the app interface.<table style="min-width: 50px"><colgroup><col style="min-width: 25px"><col style="min-width: 25px"></colgroup><tbody><tr><td colspan="1" rowspan="1">Event Name</td><td colspan="1" rowspan="1">Description</td></tr><tr><td colspan="1" rowspan="1"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">af_app_open</code></td><td colspan="1" rowspan="1">Triggered every time a user launches the app.</td></tr><tr><td colspan="1" rowspan="1"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">af_tutorial_completion</code></td><td colspan="1" rowspan="1">Triggered when a user finishes the onboarding tutorial.</td></tr><tr><td colspan="1" rowspan="1"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">af_map_locate_me_button_click</code></td><td colspan="1" rowspan="1">User clicks the "Locate Me" button on the map.</td></tr><tr><td colspan="1" rowspan="1"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">af_qr_button_click</code></td><td colspan="1" rowspan="1">User taps the QR scan button to start a rental.</td></tr><tr><td colspan="1" rowspan="1"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">af_help_center_open</code></td><td colspan="1" rowspan="1">User accesses the in-app help center.</td></tr></tbody></table><h3>Backend (Server-to-Server) Events</h3>These events track high-value conversion milestones managed by Wunder Mobility.<table style="min-width: 284px"><colgroup><col style="width: 234px"><col style="min-width: 25px"><col style="min-width: 25px"></colgroup><tbody><tr><td colspan="1" rowspan="1" colwidth="234">Event Name</td><td colspan="1" rowspan="1">Description</td><td colspan="1" rowspan="1">Business Value</td></tr><tr><td colspan="1" rowspan="1" colwidth="234"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">customer_registration_completed</code></td><td colspan="1" rowspan="1">User finishes registration and meets all requirements (e.g., license validation).</td><td colspan="1" rowspan="1">Marks a user as "Ready to Drive".</td></tr><tr><td colspan="1" rowspan="1" colwidth="234"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">customer_first_ride_ended</code></td><td colspan="1" rowspan="1">User completes their very first trip.</td><td colspan="1" rowspan="1">Critical conversion metric (Activation).</td></tr><tr><td colspan="1" rowspan="1" colwidth="234"><code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">customer_subsequent_rides</code></td><td colspan="1" rowspan="1">User completes any ride after the first one.</td><td colspan="1" rowspan="1">Used to measure retention and frequency.</td></tr><tr><td colspan="1" rowspan="1" colwidth="234"></td><td colspan="1" rowspan="1"></td><td colspan="1" rowspan="1"></td></tr></tbody></table><hr><h1>Step-by-Step Guide (Operator Perspective)</h1><blockquote>Note: While you manage the AppsFlyer dashboard, the technical integration into the app binary is handled by Wunder Mobility.</blockquote><h2>1. Create and Configure AppsFlyer Account</h2><ol class="steps-list"><li>Sign up for an AppsFlyer account if you haven't already.</li><li>Add your Apps:<ol class="steps-list"><li>In the AppsFlyer dashboard, click Add App.</li><li>Select iOS or Android.</li><li>Enter the App Store or Google Play Store URL.</li><li>Note: If the app is not live yet, you can use the Bundle ID (iOS) or Package Name (Android) provided by Wunder Mobility.</li></ol></li></ol><h2>2. Generate and Share Credentials</h2>Wunder Mobility requires specific keys to connect your app builds to your AppsFlyer account.<ol class="steps-list"><li>Retrieve the Dev Key:<ol class="steps-list"><li>Go to App Settings in your AppsFlyer dashboard.</li><li>Copy the Dev Key.</li></ol></li><li>Retrieve App IDs:<ol class="steps-list"><li>Copy the App ID (specifically required for iOS) from the dashboard URL or settings.</li></ol></li><li>Generate S2S Token (for Backend Events):<ol class="steps-list"><li>Navigate to Security Center &gt; AppsFlyer tokens.</li><li>Generate and copy the S2S (Server-to-Server) token.</li></ol></li><li>Send to Wunder Mobility: Share the Dev Key, App IDs, and S2S Token with your Customer Success Manager (CSM) or implementation specialist. These will be securely added as environment variables.</li></ol><h2>3. Configure Deep Linking (OneLink)</h2>To enable deep links (e.g., for promotion campaigns):<ol class="steps-list"><li>Set up OneLink: Configure your OneLink template in the AppsFlyer dashboard (e.g., <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">yourbrand.onelink.me</code>).</li><li>Define Strategy: specificy which screen users should see when clicking a link (e.g., Promotions Screen).</li><li>Coordinate with Wunder Mobility: Provide your OneLink subdomain to Wunder Mobility. We will configure the <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">APPSFLYER_DEEP_LINK_URL</code> environment variable and update the app's domain entitlements to recognize these links.</li></ol><hr><h1>Tips and Best Practices</h1><ul class="accent-bullets"><li>Leverage Cohort Analysis<ul class="accent-bullets"><li>Use the "Cohort &amp; Retention" reports in AppsFlyer to group users by acquisition date or campaign.</li><li>Compare the LTV of users acquired via paid ads vs. organic search to optimize your budget.</li></ul></li><li>Secure Your Keys<ul class="accent-bullets"><li>Never hardcode your Dev Key or Tokens in insecure communications. Wunder Mobility stores these as environment variables to ensure security and flexibility.</li></ul></li><li>Test Deep Links Before Launch<ul class="accent-bullets"><li>Before running a major campaign, generate a test link with a <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">deep_link_value</code> (e.g., <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">promotions</code>) and verify it opens the correct screen on a physical device.</li></ul></li><li>Monitor Fraud<ul class="accent-bullets"><li>Utilize AppsFlyer’s fraud detection tools to ensure you aren't paying for bot installs or fake users, maintaining data integrity.</li></ul></li></ul><hr><h1>Troubleshooting</h1><h3>Deep Links Are Not Opening the App</h3>Possible Cause: Domain configuration mismatch. Resolution:<ul class="accent-bullets"><li>Ensure the OneLink subdomain configured in AppsFlyer matches the <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">APPSFLYER_DEEP_LINK_URL</code> provided to Wunder Mobility.</li><li>For iOS, this requires an update to the "Associated Domains" entitlement file, which must be done by Wunder Mobility. Contact support if links redirect to the browser instead of the app.</li></ul><h3>Data Discrepancies in Dashboard</h3>Possible Cause: Timezone differences or attribution windows. Resolution:<ul class="accent-bullets"><li>Check that the event names in your AppsFlyer dashboard match exactly with the supported events list (e.g., <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">customer_first_ride_ended</code>).</li><li>Note that S2S events (backend) and SDK events (mobile) may have slight synchronization delays.</li></ul><h3>Backend Events (S2S) Not Appearing</h3>Possible Cause: Invalid S2S Token. Resolution:<ul class="accent-bullets"><li>Verify that the S2S token generated in the AppsFlyer Security Center matches the one currently configured in the Wunder Mobility settings.</li></ul>

Integrations & APIs

Measure marketing performance, track user acquisition, and optimize customer journeys using AppsFlyer’s attribution and analytics tools.

AppsFlyer Integration

Platform overview

Getting Started

Locations and branches

Damages and Task management

Service App (Beta)

Optimizing Vehicle On-Field Maintenance Flows

Card Management (RFID)

Fleet & Operations

Managing On-Demand Rentals

Radar

On-Demand vs. Pre-Booking

Additions and Insurance

Subscriptions & Multi-Benefit Packages

Pricing, Memberships & Promotions

Login Options & Sign up Fee for End Users

User Management & Profiles

Roles and Permissions 

Business accounts and corporate billing

Users & Accounts

Payment Gateways and Methods

Invoicing

Invoice PDF Structure & Customization

Revenue Protection and Payment Assurance

Payments & Invoicing

Mobile App Translation Keys: Sign Up, Rental & Booking

App Configuration & Customization

MaaS API

FreeNow Integration Overview

Credit Rating (CRIF)

Veriff Driving License Verification

Onfido Identity & Driver's License Verification

Braze Messaging integration 

Zendesk Chat

INVERS IoT Integration

Vehicle & IoT Support

Introducing Wunder Analytics (Beta)

Issues Analytics (Beta)

Data Insights

Two-Factor Authentication (2FA)

Security

Choosing the Right Sign-In Method in Wunder  (Email OTP vs Phone Login vs Password)